Privacy Policy

Eqtiking Enterprises (referred to as “Eqtiking,” “Eqtiking Investment,” “Eqtiking Technologies,” “we,” “us,” or “our”) is committed to protecting the privacy of your personal information. This Privacy Policy describes how we collect, use, process, store, and disclose your information across our website (www.eqtiking.in), mobile applications, WhatsApp API interactions, and social media advertising activities.

We operate in the sectors of Financial Services, Software Development, and Education. Our practices are designed to comply with applicable data protection laws and the specific guidelines of third-party platforms like Meta, Google, and Apple.

1. Information We Collect

We collect various types of information from and about you, depending on how you interact with our services.

1.1. Personal Information You Provide to Us:

This includes information that directly identifies you or can be used to contact you.

• Contact Information: Name, email address, phone number, mailing address.
• Account Information: Username, password, security questions, and preferences when you register for an account on our website or mobile app.
• Financial Information: Depending on the service (e.g., financial investments, payment for courses), this may include bank account details, credit/debit card information, income details, investment preferences. We process this information securely and, where applicable, through PCI DSS compliant third-party payment gateways.
• Educational Information: If you use our education services, we may collect information related to your academic background, course enrollment, progress, and performance.
• Communications: Records of your correspondence with us via email, chat, WhatsApp, or other channels.
• Identity Verification Information: Documents or details required for KYC (Know Your Customer) compliance in financial services, such as government-issued IDs.

1.2. Information We Collect Automatically:

When you access or use our services, we may automatically collect certain information about your device and usage.

• Usage Data: Information about how you access and use our website and mobile app, including IP address, browser type, operating system, pages viewed, time spent, clickstream data, referral source.
• Device Information: Unique device identifiers, mobile network information, device model, and other technical specifications.
• Location Information: Precise or approximate location data (e.g., through IP address or GPS if enabled on your mobile device) for analytics, service delivery, or fraud prevention.
• Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to enhance your experience, analyze usage, and deliver targeted advertising. You can manage your cookie preferences through your browser settings.

1.3. Information from Third Parties:

We may receive information about you from third-party sources, including:

• Social Media Platforms (Meta/Facebook, Instagram, LinkedIn, etc.): If you interact with our social media ads or pages, or connect your social media account to our services, we may receive information consistent with your privacy settings on those platforms (e.g., public profile information, interests).
• Google Services (Google Ads, Google Analytics, etc.): We receive aggregated and anonymized data from Google Analytics about website and app usage. If you interact with our Google Ads, we may receive conversion data.
• WhatsApp API: When you interact with us via our WhatsApp API, we receive your WhatsApp profile information (e.g., name, phone number) and the content of your messages. WhatsApp’s privacy policy governs their data handling.
• Payment Processors: When you make payments, our payment gateways provide us with confirmation of successful transactions and limited transaction details (e.g., last four digits of card, transaction ID) but not your full payment card details.
• Other Service Providers: We may receive information from third-party service providers that assist us with analytics, marketing, fraud prevention, or other business operations.

2. How We Use Your Information

We use the information we collect for various purposes, primarily to provide, maintain, and improve our services, and to communicate with you.

2.1. To Provide and Manage Services:

• Account Management: To create and manage your user accounts, including login, authentication, and personalized dashboards.
• Service Delivery: To deliver financial services, software solutions, and educational courses you request.
• Transaction Processing: To process payments and fulfill orders for our products and services.
• Customer Support: To respond to your inquiries, provide technical support, and resolve issues.
• Communication: To send you service-related notifications, updates, and administrative messages (e.g., password resets, policy changes).

2.2. For Business Operations and Improvement:

• Analytics and Research: To understand how users interact with our website, mobile app, and other services, identify trends, improve functionality, and develop new products/features.
• Personalization: To customize your experience, recommend relevant content, products, or services based on your preferences and activities.
• Security and Fraud Prevention: To protect our services, users, and business from fraudulent activities, unauthorized access, and other security threats.
• Legal Compliance: To comply with legal obligations, regulatory requirements (especially in financial services), and enforce our terms and conditions.

2.3. For Marketing and Advertising:

• Targeted Advertising: To display personalized advertisements to you on our website, mobile app, social media platforms (Meta), and other websites (Google Ads). This may involve using information about your interests and past interactions.
• Promotional Communications: To send you marketing communications about our products, services, offers, and events that may be of interest to you, in accordance with your communication preferences.
• Campaign Measurement: To measure the effectiveness of our advertising campaigns and understand audience engagement.

3. How We Share Your Information

We may share your information with third parties in certain circumstances, always with appropriate safeguards and in compliance with this Privacy Policy and applicable laws.

3.1. With Service Providers:

We engage trusted third-party service providers to perform functions on our behalf. These may include:

• Payment Processors: To handle secure payment transactions.
• Cloud Hosting and Storage Providers: To store and manage our data securely.
• Analytics Providers (e.g., Google Analytics): To analyze website and app usage.
• Marketing and Advertising Partners (e.g., Meta, Google): To manage and deliver targeted advertising campaigns.
• Customer Support and Communication Platforms (e.g., WhatsApp Business API providers): To facilitate communication with you.
• IT and Security Providers: To maintain and secure our systems.

These service providers are contractually obligated to protect your information and use it only for the purposes for which we disclose it to them.

3.2. For Legal and Compliance Purposes:

We may disclose your information if required by law or in good faith belief that such action is necessary to:

• Comply with a legal obligation or valid governmental request.
• Protect and defend our rights or property, or the safety of our users or the public.
• Prevent or investigate possible wrongdoing in connection with our services.
• Protect against legal liability.

3.3. In Business Transfers:

In the event of a merger, acquisition, asset sale, or other corporate restructuring, your information may be transferred as part of the transaction. We will notify you via email and/or a prominent notice on our website of any such change in ownership or control of your personal information.

3.4. With Your Consent:

We may share your information for any other purpose with your explicit consent.

4. Third-Party Services and Their Policies

Our services integrate with or use various third-party platforms, each with their own privacy policies and terms of service. We encourage you to review their policies.

4.1. Meta (Facebook, Instagram, WhatsApp):

• Data Collection: When you interact with our social media pages or ads on Meta platforms, Meta collects data according to its own privacy policy. This may include your interactions with our content, profile information (if public), and other data Meta collects for its own purposes.
• Advertising: We use Meta’s advertising services to display targeted ads. Meta uses data it collects, and which we may provide (e.g., customer lists for custom audiences, in a hashed, anonymized format), to serve these ads.
• WhatsApp API: Our use of the WhatsApp Business API means that WhatsApp (a Meta company) processes messages and associated data. Your messages with us are subject to WhatsApp’s privacy policy.

4.2. Google (Google Analytics, Google Ads, Android):

• Data Collection: Google collects data via Google Analytics on our website and mobile app, which helps us understand user behavior. Google’s privacy policy applies to its collection and processing of this data.
• Advertising: We use Google Ads for advertising. Google uses data it collects to show you relevant ads.
• Android Mobile App: If you use our Android mobile app, Google’s privacy policies for Android devices and services apply to certain data collected by Google.

4.3. Apple (iOS App Store, iOS Mobile App):

• App Store Privacy Details: As required by Apple, we provide “App Privacy Details” on our App Store product page, outlining our data collection practices. This is a summary of information provided in this policy.
• iOS Mobile App: If you use our iOS mobile app, Apple’s privacy guidelines and policies for iOS devices and the App Store apply. Apple may collect device information and usage data.
• User Consent: Apple’s App Tracking Transparency (ATT) framework requires us to obtain your consent before tracking your activity across apps and websites owned by other companies for advertising or data brokerage purposes.

5. Data Security

We implement a variety of security measures to maintain the safety of your personal information. These measures include:

• Encryption: Using SSL/TLS encryption for data transmission (e.g., for website and app communications).
• Access Controls: Restricting access to personal information to authorized personnel only.
• Regular Audits: Conducting regular security audits and vulnerability assessments.
• Data Minimization: Collecting only the data necessary for stated purposes.
• Anonymization/Pseudonymization: Where appropriate, using techniques to de-identify or anonymize data.

While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. The retention period may vary depending on the type of data and the services you use. For financial data, specific regulatory requirements dictate longer retention periods.

7. Your Data Protection Rights

Depending on your location and applicable laws, you may have the following rights regarding your personal data:

• Right to Access: You have the right to request copies of your personal data.
• Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• Right to Erasure (Right to be Forgotten): You have the right to request that we erase your personal data under certain conditions.
• Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data under certain conditions.
• Right to Object to Processing: You have the right to object to our processing of your personal data under certain conditions.
• Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
• Right to Withdraw Consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the details provided in the “Contact Us” section below. We may require you to verify your identity before responding to such requests.

8. Children’s Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18 without verifiable parental consent, we will take steps to remove that information from our servers.

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Effective Date” at the top. We encourage you to review this Privacy Policy periodically for any changes.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

Legal Business Name: Eqtiking Enterprises
Portal Domain: www.eqtiking.in
Email: info@eqtiking.in
Address: K-17, Sarvodaya CTO, Bairagarh, Bhopal